International studies show that more than 10% of the adult population have a small pupillary distance (PD) and facial proportions which can be considered narrow, slim or even petite. We call it fine facial features. So far, the availability of suitable fitting frames for these individuals has been limited. That’s where NIFTIES enters the picture.
The best way to describe the essence of the brand and its products is to look at our brand name. The word NIFTIES is derived from the word “nifty”, which means stylish and smart, something good and clever. And this is how we see our brand.